In the world of pharmaceutical forecasting, especially when it comes to Gross-to-Net (GTN) channel forecasting, staying ahead of market dynamics is both an art and a science. As commercial teams aim to predict customer- and channel-level revenue performance, one of the most effective tools in the toolkit is the Market Events Library.

For many of the manufacturers we work with on Excel-based planning use cases, obtaining data and setting themselves up for success is a struggle. Read on for a good place to start when considering data management steps to support solutions for areas like Pre-Deal Assessment, GTN Channel Forecasting and Analytics in general.

Asembia once again delivered on its reputation as the premier event for specialty pharmacy and pharmaceutical distribution, with expanded themes around operational readiness, Gross to Net forecasting, and the need for integrated analytics and scenario planning across the commercialization lifecycle.

Optimizing GTN forecasting is a necessity. Get a recap of our webinar with Twelve Consulting covering this and contact us for more info.

Pharmaceutical manufacturers across the board grapple with the complexities of Gross to Net (GTN) forecasting. While the allure of a...