Business assumptions and data inputs are necessary assets for Gross-to-Net forecasting. For pre-launch products, obtaining these data sets and assumptions is often challenging. Here are some best practices to consider.

In collaboration with Twelve Consulting Group, An Argano Company, we recently hosted a webinar titled “Pharma Forecasting Reimagined: Demand & GTN on a Common Platform.” Industry experts Mike McCarthy, Tara Rockers, and Alex Sanchez explored how leading pharma manufacturing teams are modernizing their forecasting approach using Enterprise Performance Management (EPM) platforms.

In the world of pharmaceutical forecasting, especially when it comes to Gross-to-Net (GTN) channel forecasting, staying ahead of market dynamics is both an art and a science. As commercial teams aim to predict customer- and channel-level revenue performance, one of the most effective tools in the toolkit is the Market Events Library.

Learn how connecting Demand Forecasting and Supply Planning improves both functions leading to optimized GTN forecasts.