top of page


Inputs for Pre-Launch GTN Forecasting Modeling: You know you need the modeling capability, but what do you need to make it happen?
Business assumptions and data inputs are necessary assets for Gross-to-Net forecasting. For pre-launch products, obtaining these data sets and assumptions is often challenging. Here are some best practices to consider.
Mike McCarthy
Aug 4


Reimagining Demand & GTN Forecasting: Highlights from Our Latest Webinar
In collaboration with Twelve Consulting Group, An Argano Company, we recently hosted a webinar titled “Pharma Forecasting Reimagined: Demand & GTN on a Common Platform.” Industry experts Mike McCarthy, Tara Rockers, and Alex Sanchez explored how leading pharma manufacturing teams are modernizing their forecasting approach using Enterprise Performance Management (EPM) platforms.

Brian Barbash
Jul 22


Asembia AXS25 Recap: Why Operational Excellence and Gross to Net Strategy Are Top of Mind for Commercial Leaders
Asembia once again delivered on its reputation as the premier event for specialty pharmacy and pharmaceutical distribution, with expanded themes around operational readiness, Gross to Net forecasting, and the need for integrated analytics and scenario planning across the commercialization lifecycle.

Rob Ririe
May 13


5 Secrets to Best-in-Class Pharma Gross to Net (GTN) Forecasting Models
Optimizing GTN forecasting is a necessity. Get a recap of our webinar with Twelve Consulting covering this and contact us for more info.

Brian Barbash
Jan 20


Breaking Down Silos: Connecting Demand Forecasting & Supply Planning in Pharma
Learn how connecting Demand Forecasting and Supply Planning improves both functions leading to optimized GTN forecasts.
Mike McCarthy
Jul 2, 2024


The Essential Characteristics of Leading Gross-to-Net Forecasting Organizations
Pharmaceutical manufacturers across the board grapple with the complexities of Gross to Net (GTN) forecasting. While the allure of a...

Brian Barbash
Apr 17, 2024
bottom of page